Telegram is rewriting the rules of digital monetization, and at the heart of this transformation is Toncoin (TON). With ad revenue payouts now flowing exclusively in TON, Telegram has ignited a new wave in the creator economy, one that’s decentralized, global, and frictionless. If you’re a content creator or developer on Telegram, this isn’t just another payment option. It’s a leap into the future of social media monetization, powered by blockchain technology.
TON Ad Payouts: The New Standard for Telegram Creators
In February 2024, Pavel Durov dropped a bombshell: Telegram would begin sharing 50% of all advertising revenue from public channels with their owners, and every payout would be made in Toncoin. No fiat. No stablecoins. Only TON. The move was as bold as it was strategic, instantly connecting millions of creators to the TON blockchain and making crypto-native earnings mainstream.
To qualify for these TON ad payouts, your public channel needs just 1,000 subscribers, a threshold that’s accessible for niche communities as well as larger influencers. This democratizes access to Web3 rewards and gives small creators a real shot at earning meaningful income from their content.
The impact? On day one of TON-only ad payments, Telegram saw a record 156,000 new TON wallets activated (Coindesk). That’s not just adoption, it’s an ecosystem coming alive in real time.
How TON Payments Are Fueling a New Creator Economy
This shift is more than a technical upgrade, it’s a cultural reset for how digital labor gets rewarded on social platforms. Unlike traditional ad revenue models that rely on slow bank transfers and opaque payout systems, TON payments are instant and borderless. Creators can choose to cash out their earnings or reinvest them directly into the Telegram ecosystem, think buying ads to grow their channel or supporting other dApps built on The Open Network.
The flexibility is game-changing:
- Instant liquidity: No more waiting weeks for payouts, TON hits your wallet fast.
- No middlemen: Payments go straight from Telegram to you via smart contracts.
- Global access: Whether you’re in Lagos or London, your earnings are yours to use anywhere crypto is accepted.
Adsgram and Mini-App Monetization: Expanding the Pie for Developers
The creator economy isn’t just about influencers posting viral content, it’s also about developers building bots and mini-apps that keep users engaged. In June 2024, the TON Community launched Adsgram, letting developers monetize traffic by integrating ads into their apps and bots right inside Telegram (Cointelegraph). Adsgram supports everything from quick video spots to static banners and pays out in TON based on CPM rates ranging from 0.5 TON ($3.80) up to 2 TON ($16), depending on audience quality.
Adsgram CPM Rates by Audience Segment (TON-Based Payouts)
| Audience Segment | CPM Rate (TON) | CPM Rate (USD) |
|---|---|---|
| General Audience | 0.5 TON | $0.58 |
| Premium/Targeted Audience | 2 TON | $2.30 |
This model means even micro-developers with niche user bases can tap into meaningful income streams, all without ever leaving the Telegram ecosystem or dealing with legacy ad networks.
Current Market Data and Price Momentum
Toncoin has become more than just an internal currency, it’s now central to the platform’s economic flywheel. At its current price of $1.15, every ad impression and payout reinforces demand for TON within one of the world’s largest messaging platforms.
Toncoin (TON) Price Prediction 2026-2031
Professional Outlook Based on Telegram Integration, Ecosystem Growth, and Market Trends (2025 Baseline: $1.15)
| Year | Minimum Price | Average Price | Maximum Price | % Change (Avg YoY) | Market Scenario Insights |
|---|---|---|---|---|---|
| 2026 | $1.10 | $1.45 | $2.10 | +26% | Steady adoption as Telegram’s creator economy expands; potential volatility if crypto market corrects. |
| 2027 | $1.30 | $1.90 | $2.85 | +31% | Increased use of TON in Telegram apps and ad payouts; regulatory clarity helps boost confidence. |
| 2028 | $1.55 | $2.45 | $3.80 | +29% | Broader integration of TON into social and payment use cases; bullish scenario if Web3 adoption accelerates. |
| 2029 | $1.85 | $3.10 | $4.90 | +27% | Growing competition from other blockchain platforms, but TON benefits from Telegram’s user base and mini-app expansion. |
| 2030 | $2.10 | $3.75 | $6.20 | +21% | Technology improvements (scalability, privacy) and mainstream creator adoption drive value; macroeconomic factors could impact. |
| 2031 | $2.40 | $4.40 | $7.50 | +17% | Matured ecosystem with stable ad revenue flows; possible saturation unless new killer apps emerge. |
Price Prediction Summary
Toncoin’s price outlook is constructive, driven by its deep integration into Telegram’s growing digital economy and creator monetization. The average price is projected to rise from $1.45 in 2026 to $4.40 in 2031, with potential for higher peaks if adoption outpaces expectations. However, downside risks remain in bearish market cycles or if competition intensifies.
Key Factors Affecting Toncoin Price
- Telegram’s exclusive use of TON for ad payments and creator rewards.
- Rapid adoption of TON wallets and ecosystem apps within Telegram.
- Crypto market cycles and overall risk sentiment.
- Regulatory clarity in key jurisdictions for crypto payments and advertising.
- Competitive developments from rival blockchains and social platforms.
- Technical upgrades improving TON scalability, privacy, and developer tools.
- Macro trends in digital advertising and decentralized finance (DeFi).
Disclaimer: Cryptocurrency price predictions are speculative and based on current market analysis.
Actual prices may vary significantly due to market volatility, regulatory changes, and other factors.
Always do your own research before making investment decisions.
This isn’t just speculation, the numbers back it up. As more creators onboard and advertisers buy up TON to run campaigns, we’re seeing steady wallet growth and increased transaction volume across The Open Network.
What makes this even more compelling is the seamless integration of TON payments with Telegram’s native features. Through the Telegram Stars system, creators can now withdraw and convert their earnings to TON with just a few taps. This bridges the gap between in-app rewards and blockchain liquidity, making it practical for creators to manage, spend, or reinvest their income without friction. If you want a detailed walkthrough on moving from Stars to TON, there are step-by-step guides available (InviteMember).
TON Mass Adoption: A Real-World Use Case for Blockchain
The numbers don’t lie: Telegram’s ecosystem is now onboarding hundreds of thousands of new crypto users, many for the first time, thanks to these ad payouts. The fact that over 156,000 TON wallets were activated in a single day signals that this isn’t just hype; it’s real-world adoption at scale. For context, few other blockchain projects have managed this level of user onboarding in such a short window.
We’re witnessing something rare in crypto, a genuine use case where blockchain tech solves an actual problem (slow, opaque payouts) and does it better than legacy systems. This sets a precedent for how messaging apps and social platforms might leverage decentralized finance in the future.
Actionable Steps: How to Maximize Your Earnings
Actionable Steps to Maximize TON Ad Payouts on Telegram
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Grow your public channel to at least 1,000 subscribers to qualify for Telegram’s official 50% ad revenue sharing program. Focus on engaging, niche content to attract and retain followers.
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Enable ad monetization in your channel settings via Telegram’s official interface. This ensures your channel is eligible to display ads and receive Toncoin payouts.
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Create high-engagement content that keeps your audience active and increases ad impressions. More views mean higher Toncoin earnings from the ad revenue split.
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Integrate Adsgram into your mini-apps or bots to earn additional Toncoin. Adsgram supports video and banner ads, offering CPM rates from 0.5 TON ($0.58) to 2 TON ($2.30) per thousand impressions based on current TON price of $1.15.
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Withdraw and manage your Toncoin earnings securely using a reputable TON wallet. Consider holding, reinvesting in channel promotion, or converting to fiat via trusted exchanges.
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Stay updated on Telegram and TON ecosystem news through official blogs and channels. New features, payout changes, or promotional opportunities can directly impact your earnings.
If you’re looking to get ahead in this new era of creator monetization, here are some practical tips:
- Grow your audience: Hit the 1,000-subscriber mark as fast as possible to unlock ad revenue sharing.
- Engage your community: Higher engagement means better CPMs and more advertiser interest.
- Experiment with Adsgram: If you’re a developer, integrate Adsgram ads into your mini-apps or bots for an additional revenue stream.
- Stay up-to-date on features: Telegram frequently rolls out new monetization tools, don’t miss out on early adopter advantages.
The bottom line? The combination of TON ad payouts, instant liquidity, and global accessibility is setting Telegram apart as Web3’s most promising creator economy hub. Whether you’re building bots or growing a channel community, there’s never been a better time to plug into the TON ecosystem and start earning real crypto rewards for your digital work.
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